11/27/2023 0 Comments Export google analytics annotationsThere are important differences between GA and UA4 and we will be discussing these differences as we walk you through the importance, configuration, and uses of GA4. So GA4 puts events at the center of its tracking and this gives access to deeper understanding for all marketers, regardless of their technical capabilities. GA4 aims to address this.įurthermore, tracking page interaction events were not the primary metric or measurement focus of older versions of Google Analytics which focused simply on visits. This meant that a lot of important page interaction data was not reported automatically in Universal Analytics. While events are available in Universal Analytics, they can be difficult to set up for non-technical marketers or those with limited knowledge of tools like Google Tag Manager. This is important as it gives marketers deeper insights into the types of actions people take on a website, not just the visit and what pages they looked at. Classic Analytics, (launched 2005) and Universal Analytics, (launched 2012), GA4 is not built to measure website visits or sessions: rather it is built to measure website and mobile app interactions, known as events. Unlike previous versions of Google Analytics, i.e. ![]() Google Analytics 4, known as GA4, is the latest iteration of Google Analytics and was launched in October 2020. “You won’t be able to use Universal Analytics to track your website data from July 2023 and historical reports and data will be deleted from the tool in 2024.” You can also check out our other GA4 detailed guides here, so, when Google shuts down UA, you'll be ready to hit the ground running with GA4. ![]() We will look here at the key differences between UA and GA4 and issues people have found, including the less-intuitive interface and difficulty in finding or creating the reports we’re all used to using day to day. So whether you're a fan, or not, now is the time to migrate your website from UA to GA4! Many users of UA have found the transition to GA4 to been painful and it gets put on the back burner. It's clear that GA4 is here to stay and it will soon be the only Analytics platform from Google. It is being superseded by Google Analytics 4 (GA4) and indeed UA will be fully retired by 2023. ![]() Google Analytics has always been the go-to platform for most anyone working in digital marketing, to measure and track site and campaign performance and to ultimately understand their customers.Up until 2020 the interface was known as Universal Analytics (UA).
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